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How Much you Really Pay for $200 Windows
Nov 21st
The average person driving down the street seeing sign after sign littering the telephone poles promoting $200 windows could only conclude that a new window cost $200. After seeing several signs of different colors and with different phone numbers, all new windows must cost $200. Let’s explore what a $200 window really cost.
A $200 window is a base model that is used to attract price shoppers in order to get a salesperson in their home. Generally the salesperson is honest enough to inform you that the window is a piece of garbage and that a good window will cost at least $400+.
So now let’s assume that the salesman is not honest. Adding Argon gas and a single layer of Low E to meet the energy codes, the price jumps up to more than $300. When the sales person finds that your install is not a “basic install” your price will generally jump another $50-$75 which brings your total to a little under $400. So a $200 window really cost a little under $400.
At this point my article should end, I answered the question correct? Well not really, cheap windows are just cheap windows and are made by companies that make cheap windows. Cheap “vinyl” windows are made of vinyl that is mixed with used plastic.
These windows will always began to fade and discolor, the surface begins to chalk like cheap plastic lawn chairs and the material falls apart. The glass is generally a single strength glass which cracks very easily letting cold air in and creating a hazard. The frames are never sturdy and they will sag due to the weight of the glass this prevents the frames from contacting the weather stripping properly.
The life span of a cheap window is around 3-5 years before they fail. But wait, the sales guy said that they have a lifetime warranty. A warranty is only as good as the company that stands behind the warranty. There are over 600 names brands of windows in the US today, how many can you name? Companies make a ton of money making cheap products and changing their names every few years in order to avoid warranty issues.
To help you put the pieces together, a $200 window is really a $400 replacement window and it will fail in a few years. Once you have replaced the $400 windows, you are at $800 per window.
The question now is how long do you want your windows to last before you need to replace them again? Hopefully you will only want to replace them once in your lifetime. So, how about asking the “$200 window company” for some really good windows?
Let’s take a look at the integrity of a company that sells crappy products. Their marketing is illegal in most areas, they litter telephone poles, place flyers under your windshield and call your home even if you are on the do not call list.
Window companies use what’s called a “bait and switch” tactic where they offer a low price that changes to a higher price once they get into your home. Generally, they haven’t been in business in one area long enough to answer any warranty complaints. Is this the type of company that you want to buy your product from?
You might need to reread this again to understand how a $200 window turned into an $800 window, it’s hard to stomach! If you are going to spend $800 on a window, please only spend it once in your life!
Shane Hester helps website owners increase profits through exclusive web design and marketing at WebFirstCreations. Newest client: Vinyl Replacement Window Contractor or contact him directly at WebFirstCreations .
Digital Signage: Retaking Control of Advertising Really Matters
Nov 15th
A report published in late August by media industry analysis Screen Digest forecasts digital out-of-home revenue will quadruple in Western Europe over the next five years and by 2012 will account for 10 percent of all out-of-home revenue.
The report “Digital Signage in Europe: opportunities for digital out-of-home advertising,” points out that net revenue generated from digital out-of-home advertising in Western Europe on digital signage networks in airports, train stations, supermarkets, hotels and other public spaces will grow from about $200 million in 2007 to more than $781 million in 2012, or a compound annual growth rate of 32 percent. In fact, the report foresees that the out-of-home advertising sector, driven by the migration to digital technologies, will be the only traditional advertising media to experience real revenue growth over the next five years in Western Europe.
While the report is confined to forecasts for Western Europe, it is noteworthy because it illustrates the increasing prominence of digital signage networks as a legitimate advertising medium –good news for marketers grappling to understand how best to take advantage of changing media usage patterns among consumers.
As technologies like DVRs encroach on traditional television viewing patterns, more and more newspaper readers let their subscriptions lapse, and the public turns in ever greater numbers to the Web for news and entertainment, tried-and-true media strategies are becoming less effective. Marketers are being confronted with how best to reach potential buyers in a media environment that’s rapidly developing into something that’s far more active than passive, more user-centric and friendly than media-centered.
Digital out-of-home advertising on digital signage networks gives marketers the opportunity to reach potential customers at or very near the point they make their actual buying decisions without giving the shopper the opportunity to zap past their messaging or browse to something of their own liking. To the degree shoppers in a retail store are inclined to linger near racks or shelves of merchandise, for example, they become a captive audience –without a remote. To the degree commuters stand on a platform waiting for their subway train to arrive, they’re a captive audience –without a remote. To the degree those waiting for their cars to be repaired sit in a waiting room, they’re a captive audience –once again without a remote.
Not to belabor the point, but it should be clear that one of the key elements digital out-of-home advertising reintroduces into the marketer-audience equation is a significant amount of control. Certainly, it’s akin to the level of control over messaging in the traditional TV viewing experience. No marketer could force a viewer to watch an ad, but it took a little bit of effort on the part of a viewer to escape it.
Without question, digital out-of-home advertising on digital signage networks offer a number of other benefits, such as the ability to organize messaging around a desired or known demographic, the ability to quantify audiences and develop a cost-per-thousand or cost-per-million type of rate structure, the ability to daypart messaging and many others. But the fundamental advantage this form of advertising brings to marketers is an element of control and a degree of confidence that the viewers of their messaging won’t simply zap or browse away from their advertising.
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, scheduling, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper and case studies. Or, visit our website for many helpful tips and examples on how digital signage can benefit your business.
The Domain Selling Business …. How to Really Make Money on Internet !
Nov 14th
The Domain Selling Business
How to really make money on Internet
The Domain Selling Business.
A real business where insight and timing are critical. Where smart people can make money by making smart moves. In other words, a true Internet business that could make you a millionaire. If you have the skills, the smarts and the moxie, and the key insights.
Why do People buy domain names?
Everyone in the business industry is aware of the value of the right domain name. It is the company’s brand name and it is critical to driving traffic to the home website. The right domain name is worth hundreds, even thousands of dollars to a business. The right name is so generic that a user might type in a random phrase and add .com or .net and land on that respective businesses site. Check out what some very recent domain names went at public auction.
Lips.com sold for $135,000 on Moniker T.R.A.F.F.I.C.
Note.com went for $115,000 on Moniker T.R.A.F.F.I.C.
Forest.com for $110,721 on SEDO.
And Coed.com for $88,240 on Moniker T.R.A.F.F.I.C.
How to really make money on selling Domains?
That’s some serious money. Imagine where you would be right now if you had purchased any one of these a few years ago when domain names were so cheap people could buy these basic names at less than $10.00 per name. Better yet imagine where you would be if you had the foresight to have purchased any two of these basic domain names.
Here is how lucrative domain reselling can be – these six entities each sold for $10,000.00 at the recent
TechnologyFund.com on Moniker T.R.A.F.F.I.C.
PinkRoses.com on Moniker T.R.A.F.F.I.C.
Pensions.net on Moniker T.R.A.F.F.I.C.
FreeSoft.com on Moniker T.R.A.F.F.I.C.
EatFree.com on Afternic/BuyDomains
212.net on Moniker T.R.A.F.F.I.C.
Four of these break the rules of a single word domain name yet they met the needs of a specific company and were worth the thousands that the right company put forth to secure the name
A wealth of web sites exist devoted to the marketing and sales of domain names
Moniker.com
Moniker is the only provider of the trademark Domain Asset Management services. The company provides a single-point-of-access to manage domains and maximize the selling of those names. Moniker is the company that recently handled the sale of the domain name Porn.com for $9.5 million. The company also handled Sex.com which sold for $12 million in cash and stock. How about Autos.com for $2 million, Cameras.com at $1.5 million and Scores.com for $1.2 million? Moniker also handled the sales of student.com, ethanol.com, cardiology.com, and more.
SEDO.com
SEDO has more than 500,000 members trading domains around the world. SEDO currently has more than 8 million premium domain names available and is working globally in more than 21 languages. SEDO offers it users all of the tools necessary to buy and sell domains including domain name appraisals, brokerage services, promotion, and a domain parking program.
Check out these numbers – 1,500 domain sales a month yielding $3 million in sales – 8,000,000 domains available, 3,000,000 of them parked.
Afternic.com is another leading domain name company that is recognized for its work in the secondary-domain-name business. Offering an extensive exchange network, the company works with partner domain name registrars and then refers buyers for aftermarket domain purchases. Afternic is another one stop shop that provides anonymous sale environment for potential bidders.
Afternic managed the $1 million sale of Fish.com. Since 2002, the company has experienced triple-digit annual growth rates.
1DollarDomainPage.com is a one stop portal that features the latest in the domain marketing field. The site advertises domains for sale by category and offer free classified advertising space, options such as hosting services, leasing, job opportunities and other items wanted or for sale. It also offers a series of live chat rooms that are available to every pixel owner including rooms that offer discussion options devoted to beginners and newbies to the domain business. The site also offers chat rooms broken out for those people who selling or buying and even offers one chat area focused solely on those who are seeking one specific domain or website.
MillionSnapNames.com, TdNam.com, GreatDomains.com, and more.
How much will people pay for the right domain name? A Lot!!
We have already talked about Porn.com and Sex.com but how about diamond.com, business.com, and beer.com? Each sold for 7.5 million dollars apiece in 1999. After the dot com bubble burst in 2001 the general consensus was that no other domain name would reach the lofty heights that business.com was able to attain. Man, were folks wrong! Casino.com sold for 5.5 million in May of this year, Korea.com sold for $5 million in January and Shop.com sold for 3.5 million in 2005.
Domain Names Have Their Own Image
Let’s face it, image is exceptionally critical to ever business and domain names foster their own image. Short, one word names with the dot com after them are in extreme demand. A domain name must be memorable because a domain name must be able to stand alone. Customer’s today type in the most used domain names simply from memory. A great domain name means search engines simply aren’t necessary.
Though everyone wants that one word name, it is possible to create some really useful domain options using simple prefixes. A simple example is the use of the word auto and the long ago sold out auto.com domain name. Other options can work for that same term, automart.com. autodepot.com, autoland.com, usedauto.com, etc. The trick is to be creative but to get something simple that sells the business at hand.
Do you have skills predicting future trends? What names might be big in the next few years if a woman or a black man were elected president, if an issue other than terrorism begins to creep into the world psyche? If green becomes in or America revamps its health care system what will be the key domain names that will represent the future? What names today represent a great business opportunities for you tomorrow?
Aged Expired Domains-are They Really Good Enough?
Nov 13th
Determining the real commercial value of an aged domain is quite difficult and tedious. Domain traders make it a point to grab aged domains from auction houses just to taste their hidden powers and commercial advantages. However, experienced and seasoned domain traders always doubt about the commercial viability of such domains. According to domain name experts, considering the actual age of a given expired domain is a very small factor.
Expired domains that are really old, say 12 years, may provide you some undeniable advantages due to their ripe, old age; lot of people can identify its name because of the old acquaintance. Now the big question is why do domain name traders desire the issue of age so badly? Is there something that you and I do not know? One conventional bit of thought says that all good quality domains were registered first and in actuality, they should be too good to be neglected. This seems a valid argument and a sensible issue as far as the issue of age is concerned.
On the other hand, some domain name traders are too skeptical about old domains, just because they may have nothing to offer you, except that they have a past record of continuous and consistent renewal. An old domain may just be a simple domain with no established history of traffic and inbound links. Experts also suggest that an old domain may have belonged to two categories of owners- an established business or industry that will never let their domain slip out of their hands, or an old domain owned by small businesses or individuals, who might have lost their control over their domains due to some unknown reasons.
However, there is one single significant advantage associated with old domains, especially when they relate themselves with the leading searching engines. Google has a verifiable system of grading domain names according to their age; its massive and humongous search technological algorithms ensure that really old domains are placed at their relevant search engine rank positions. However, at what position such domains get their ranking is still uncertain and unsure.
Fixing the actual price for such domains are actually very difficult and you may decide it going by the current market trends, while buying one such domain. However, one thing to note here is that people are ready to pay a fair price for such domains, just to utilize them for developing meaningful web sites. If you wish to buy an old expired domain, ensure that you are checking its age; if the age is more than say 8 years, you can definitely go for it. Age factors can help you find out the quality of generics, as this is a better indicator of finding the value of an expired domain name. Most of the premium and better quality domain names sprout from an internet boom era of late 1990’s.
However, buying expired domains based on their perceived age could be a tricky issue and you may need to learn and understand how the age of a given domain expired can really help you in your domain trading business.
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Aged Expired Domains – Are They Really Good Enough?
Nov 13th
Determining the real commercial value of an aged domain is quite difficult and tedious. Domain traders make it a point to grab aged domains from auction houses just to taste their hidden powers and commercial advantages. However, experienced and seasoned domain traders always doubt about the commercial viability of such domains. According to domain name experts, considering the actual age of a given expired domain is a very small factor.
Expired domains that are really old, say 12 years, may provide you some undeniable advantages due to their ripe, old age; lot of people can identify its name because of the old acquaintance. Now the big question is why do domain name traders desire the issue of age so badly? Is there something that you and I do not know? One conventional bit of thought says that all good quality domains were registered first and in actuality, they should be too good to be neglected. This seems a valid argument and a sensible issue as far as the issue of age is concerned.
On the other hand, some domain name traders are too skeptical about old domains, just because they may have nothing to offer you, except that they have a past record of continuous and consistent renewal. An old domain may just be a simple domain with no established history of traffic and inbound links. Experts also suggest that an old domain may have belonged to two categories of owners- an established business or industry that will never let their domain slip out of their hands, or an old domain owned by small businesses or individuals, who might have lost their control over their domains due to some unknown reasons.
However, there is one single significant advantage associated with old domains, especially when they relate themselves with the leading searching engines. Google has a verifiable system of grading domain names according to their age; its massive and humongous search technological algorithms ensure that really old domains are placed at their relevant search engine rank positions. However, at what position such domains get their ranking is still uncertain and unsure.
Fixing the actual price for such domains are actually very difficult and you may decide it going by the current market trends, while buying one such domain. However, one thing to note here is that people are ready to pay a fair price for such domains, just to utilize them for developing meaningful web sites. If you wish to buy an old expired domain, ensure that you are checking its age; if the age is more than say 8 years, you can definitely go for it. Age factors can help you find out the quality of generics, as this is a better indicator of finding the value of an expired domain name. Most of the premium and better quality domain names sprout from an internet boom era of late 1990’s.
However, buying expired domains based on their perceived age could be a tricky issue and you may need to learn and understand how the age of a given domain expired can really help you in your domain trading business.
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Is Your Expired Domain Really Worthy
Nov 12th
Are my expired domains really worthy enough? Can I sell them at very good prices? These are some of the most commonly asked questions by an aspiring and budding expired domain trader. An inexperienced expired web domains trader will always be quite anxious to know if he or she has struck gold while buying domains expired. Here are some simple tips and suggestions to know and identify whether your stock of expired web domains are really worthy or not:
Tip: Your domain is worthy only when someone pays and buys it for a very good price. It is as simple as that! It is quite obvious too! You may also wish to know the exact objective of buying a particular expired domain.
Length of your expired domain: How lengthy is your web domain expired? The shorter the domain name, the better will be your chance to sell it for a decent price. Shorter expired domain names are sweet and premium. These domains are also very valuable. Just remember how people remember famous names like Google and Yahoo. These names are already branded, short and easy to remember. The utility value of an expired domain is also very important while buying it. Expired domains with names like casino.com are more worthy than names like culture.com.
Four lettered or LLLL.com names: These are the short domain names that are not actually proper words and they exhibit a number of forms depending on the letters used in the URL. These are the intermediary type of domain names that experienced domain expired sellers would like to dispose off immediately. You will need to be very careful while buying these domains as they may even be trademarked by their previous owners.
The amount of traffic: The more numbers of visitors to a particular web domain expired, the more valuable will be that domain. But, traffic attached to a web domain could be deceptive and misleading. What you need here is the actual organic, type-in type of traffic that is considered as holy by the major search engines. The expired domain that you wish to sell should be an authentic one with original and true traffic.
Earning: Expired domains do not possess real commercial value unless they possess a large amount of traffic. You will need to build a small income around your domain before you wish to sell it for a big price. Domain parking is a nice way that will help you add some basic income. This will help you sell that domain for a decent price. People simply love to buy expired domains that have the ability to derive immediate income. Flipped domains developed over an affiliate program or product/service can fetch you decent income. Just remember that flipped domains require lot of time and money to develop a catchy web site and its content. Earning potential for a particular expired domain inflates with flipping, parking and click-through marketing based on PPC.
You should learn and understand how you can buy good expired domain names so as to create a formidable source of stable income.
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web sites called http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.